IIFL Wealth – Masterclass with Gary Mehigan
Aiming to offer its clients a one-of-a-kind experience, IIFL Wealth tasked Bizspoke to create a hybrid event that brings joy as well as educates at the same time. Thus, Bizspoke conceptualized and managed an entire experience around famous Australian Masterchef, Gary Mehigan, who curated a special menu – an assorted mushroom risotto; fresh peas, spinach and basil soup; chocolate truffles – for IIFL Wealth’s clients. The experience started by sending across a stylish hamper containing the recipe, ingredients, and IIFL-branded aprons to each client’s personal residence, which came to life the next day when Gary Mehigan conducted the masterclass live via Zoom.
KPIs across event:
- Total number of participants: 750+ (= total smiles created)
- Numbers of locations hit: 18 cities simultaneously across India
- Total number of meals cooked: 500 + meals for a total of more than 2000 family members
- Total engagement time: 60 minutes of cooking time + 20 minutes of engagement